we like to tell stories

Sit back, relax, and let us tell you a little about how we came to be, what we are, and what we hope to be. Can we get you a drink? Sometimes our stories are better accompanied by a little drink...

In 2006, BIPI owner D'nelle Throneberry was at an impasse. After 6 months of looking for her first post-college job, she sat, hard at work, in an office above Main Street in Franklin, TN, where she was using her design, layout and copywriting skills working at a local newspaper. While she was there, learning that the real world is kinda tough to navigate, two things happened.

First, she discovered EMMA's email marketing platform (thanks to the newspaper's e-news blasts) that would allow any business, for a very low cost-of-entry, communicate professionally, elegantly, and efficiently. Second, a friend asked her to work on his dad's World War II memoir. These two very different projects combined made D'nelle think it would be a great idea to start her own business, focusing on helping small clients, whether they are interested in business or personal projects, learn how to make the most of their resources by being smart, efficient and, above all, genuine.

Since then, BIPI has taken on four clients-on-retainer, built 10 small websites, managed an EMMA email marketing account for three clients, managed a large, wordpress-based website for a local start-up, and is now actively searching for bigger and better (as well as smaller and more modest) projects. At the center of it all remains a commitment to education, planning and strategy our part as well as that of our clients. While we welcome the easy, finite projects like designing sales collateral or developing a logo, our favorite projects are those where clients are interested in taking a hands-on approach to their own marketing, learning how to be a strong self-advocate and committing to their marketing and branding as an ongoing project.

BIPI's approach to every design and publishing project starts with "outstanding". No matter what size or shape your pursuits take, we can help you navigate the big, often-confusing concept of "Marketing Yourself" in an ever-changing information landscape so that you can take a hands-on role in making your product or business shine.

Check out our services page to get an idea of what we can do to help you be outstanding, and don't hesitate to ask us any lingering questions you might have.

All the best,

The BIPI crew